- Products having great binding strength.
- People having force of character, will, morality and intelligence.
- Processes robust but flexible to create efficiency.
- Products with diversified applications with specialised properties.
- People who are astute, quick, intelligent and prepared.
- Processes which are able and make people capable.
- Products with consistent quality and continuous performance.
- People with focus on customer satisfaction.
- Processes that maintain equilibrium for output.