STRONG

• Products having great binding strength.
• People having force of character, will, morality and intelligence.
• Processes robust but flexible to create efficiency.

SMART

• Products with diversified applications with specialised properties.
• People who are astute, quick, intelligent and prepared.
• Processes which are able and make people capable.

STABLE

• Products with consistent quality and continuous performance.
• People with focus on customer satisfaction.
• Processes that maintain equilibrium for output.